Recent Shopify work

The old homepage was a long list of stock sliders. I replaced it with one story, told in order: what the product is, who it is for, how it looks in use, and what buyers say.

• Seven custom sections, built as an alternate homepage template.
• A hero that turns to the next slide every 5 seconds.
• "Shop by job" and "Shop by series" tabs that lead to the right product.
• A product rail with one tab for each product line.
• Short product videos, each with a link to that product.
• Customer reviews and press quotes.

A new product line launched on pre-order in five sizes. The product page had to sell the line, show when each size ships, and let buyers move between sizes without getting lost.

• A pre-order button, with the ship date beside the price and under the button.
• A size picker, grouped by footprint, with prices and ship dates.
• An add-on card for an optional tray.
• "See the details" cards with short videos that pause when off screen.
• An approved feature list with custom icons.
• One template that serves all 10 products in the line.